Knowing your audience, being ‘real’ and just a little bit clever will do you more favours than a big budget
Yep. You heard us. Today is National Agriculture Day (AgDay) - a day to celebrate the many men and women employed via our huge agriculture industry. All 1.6 million of them.
Thinking about investing in an Online Video Platform? Good for you! These things have the potential to be game changers for your content marketing strategy, execution and measurement. We banged on about why we love them in our last post, Why You Need an Online Video Platform, if you're still on the fence but if you're ready to take the plunge, we’ve put together a list of platforms to consider. This is not an exhaustive list, but one that includes OVPs we’ve used ourselves, or that we know are powerful platforms to support your video marketing.
There’s a great podcast for those looking to navigate their way through the developing world of content marketing: This Old Marketing. The hosts, Joe Pulizzi and Robert Rose are entertaining, insightful and sometimes inspiring (despite their teeth-aching optimism), but for the most part, they’re hugely successful at content-marketing ‘Content Marketing’ through the CMI (their Content Marketing Institute) and frequently deliver maxims which are worthy of our attention.