Blog

Four video platforms worthy of your attention

Posted by James McPherson on Nov 13, 2017 3:02:51 PM

Thinking about investing in an Online Video Platform? Good for you! These things have the potential to be game changers for your content marketing strategy, execution and measurement. We banged on about why we love them in our last post, Why You Need an Online Video Platform,  if you're still on the fence but if you're ready to take the plunge, we’ve put together a list of platforms to consider. This is not an exhaustive list, but one that includes OVPs we’ve used ourselves, or that we know are powerful platforms to support your video marketing.

Read More

Don’t build your house on rented land. Or, why you need an Online Video Platform

Posted by James McPherson on Nov 10, 2017 4:15:19 PM

“Don’t build your content house on rented land,” Joe Pullizi

There’s a great podcast for those looking to navigate their way through the developing world of content marketing: This Old Marketing. The hosts, Joe Pulizzi and Robert Rose are entertaining, insightful and sometimes inspiring (despite their teeth-aching optimism), but for the most part, they’re hugely successful at content-marketing ‘Content Marketing’ through the CMI (their Content Marketing Institute) and frequently deliver maxims which are worthy of our attention.

Read More

Topics: Online Video Platforms, Brightcove, OVP, Vidyard, Wistia, content marketing

About the New Mac Blog

Making Video Count

We're pretty happy campers as a rule but would be even happier campers if every video brought into this wild world was given the best possible start in life. So, this is where we share:

  • What we know
  • What we think
  • What we think we know
  • Things we like and; 
  • Things we make
in the hope that it will help you do smarter and better things with your video content.

Subscribe to Email Updates